- is your app aimed at supporting your existing business, becoming a considerable extra sales channel, or the main and the only sales channel?
- what is your core target audience?
- what is your wider target audience?
- how is your app different and how will you beat the competition?
- how many real app installs are you planning to have after 1 month, 3 months,
6 months, 12 months?
- how much will you earn per install/client?
- what is your expected cost at launch (development, public relations & advertising at launch, placement & distribution expense)?
- what is your expected ongoing expense (technical, salaries, office, partners, advertising, customer support, etc.)?
Flexibility & Adjustments
Competitors & Attacks
You need to make sure you have everything to support your app identity at launch and on an ongoing basis. Here are the things you need to secure:
- Name, logo and style
When creating a name for your app, think about whether it needs to correspond to your existing business name or exist as a separate brand (compare the risks in each of these situations). Keep in mind that you can choose to have a generic name for your app (industry/category related, like Drawing App). This will help you get customers from search engines, both in app store and online. Alternatively, you can go for a unique, easy to remember, and catchy name (like Drawwy).
- A website for web-based searches, preferably using ".app" domain name
It is important to have a website to support your app: 1) for those who search for any information about your app online; 2) to gather more people potentially interested in your app, using all those powerful website promotion mechanics like SEO, advertising networks, or ads in Google/Yahoo/Bing and other search engines; 3) as backup, since any dedicated app markets like Google Play, App Store or any alternative ones can unexpectedly ban your app due to new policies, mistake, legislation change, etc. - in this case you will need a website where you can refer your users (to download the app directly or provide an update).
For example, you will register the "drawing.app" or "drawwy.app" domain name for your website, if you are creating an app which allows people to draw things on their mobile device. Keep in mind, that due to high demand, many generic domain names are already registered and available only via premium domain name markets, like Sedo. If you do not have any technical knowledge or a web design team, you can still create a nice-looking website (or even an online shop) yourself using any good drag and drop website builder, like Wix.
When planning your business/app name, logo, web and mobile presence, keep in mind the following important business aspects:
When planning to create an app, the first tech decision you'll make is whether you are going to use self-service drag and drop app creator software (no coding skills required) or a professional team of app developers. Both ways have their own upsides and downsides. Self-service app creators will allow you to create apps much more cheaply, and you can be sure that the apps are reasonably secure, have a stable and well-written code, and are free from major bugs. Moreover, the software companies that allow you to create apps yourself will also assist with the app publishing process. You can use their tools and experience to make sure your app is accepted by Google Play and Apple App Store (these app creator software companies publish a lot of apps each day and you will have the highest chance to be successfully published to an app store if using their services). The downside is that creating an app with self-service software may appear somewhat limited. Sometimes, when using an app creator, you may not easily see how to create an app 100% according to your initial plan. Don't worry, about 90% of business owners can be fully satisfied with good mobile app creator software, but others do need to find a professional development team. In general, app creators allow you to create app interfaces without any technical background and the process will have three stages:
The largest mistake of many app developers is they think that creating a great product will be enough for a business success. In fact, most of them are forced to stop their project due to its failure as a business. Your great product will not ever be seen by people (potential buyers) until you promote the product using some wide-reaching advertising campaigns. So after you finish creating app interfaces and are ready to launch your app, make sure you have a launch marketing plan for both your mobile app and its supporting website. The more advertising effort you push at launch, the higher the chance is for synergy ("snowball effect").
Don't worry: setting up your advertising campaigns is not that difficult. The main thing is to admit that you must do advertising (not just hope to get lucky). Once you admit this to yourself, congratulations, let's move on and talk in detail. A well-known academic marketing study suggests that a consumer-targeted tech startup needs to spend at least 2% of their planned annual revenue as an advertising expense at launch, in order to have a chance to get to those top 10% of startups that survive. So if you plan to make let's say $100 000 in sales, you will need to spend at least $2 000 for your launch advertising activities. This is in the case where your product is super good, your niche has a low to moderate level of competition, and you spend your advertising budget efficiently. You need 2x that budget if your product is not market-best and 2x again if you don't have considerable advertising campaign experience. Anyway, 2%x2x2=8% of a planned annual revenue: this is the minimum recommended advertising launch budget for an average tech startup!
Every day we see international media publishing more articles and quoting more scientific studies about the impact that mobile digital technology makes on our daily lives. You may use a mobile app to communicate with your doctor, check your academic results or search for a new job. Mobile apps are everywhere! Naturally, more and more people want their businesses to benefit from this rapid mobile technology growth. So, how to create an app these days? Creating an app has never been easier! Especially for small business owners. So called App Creator software solutions allow everybody to use some simple drag & drop mechanics to create app interfaces themselves. You do not need to hire an expensive team of developers to create apps for your business anymore, and you do not risk getting buggy or even vulnerable code. Video guidelines are widely available, so if you want, you can learn how to create app interfaces really fast!
Whether you choose to create app online or download some software, create app for Android or iOS, you have many choices available. Many business owners choose to publish to both major operating systems, though. It is much easier to find a good ebook on how to create an app these days. Large software providers not only guide you but help to submit your application to the app stores and even conduct regular maintenance tasks automatically.
Any downsides? Of course. Sometimes you will not be able to create app interfaces that 100% match to your ideas. If you have some non-standard requirements, seek for a development team! When creating app interfaces via self-service software, be ready to limit your imagination. This is the price you pay for the easiest app design experience ever. Similar to website creation software, it is basically the process of choosing the most suitable template for your business situation, and then editing and adjusting this template step by step. How to create an app precisely in accordance with all of your requirements and save money? Our advice is to choose app creator software that allows you to export the code, so that you hire dedicated developers to do only the part that the self-service software is not able to complete.
Custom application development is not only very expensive, but requires constant control, otherwise you may not get an appropriate quality. When you create app interfaces via self-service software you remove a number of risks linked to low quality work. On average, app creator software will deliver much more resistant and reliable code. So, if you have been dreaming of creating apps yourself, the time has come! You will create app interfaces with simple drag and drop software. If you ever have a question about how to create an app for your business, use some free industry-related guidelines and ask for a free consultation from your software provider. What are you waiting for? Start creating apps today!
* varies depending on device and user behaviour
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Choose a template
(based on your industry
and input information)
(customize existing elements, add new ones)
Publish to an app store
(the guideline is provided,
as well as human assistance)
If you create an app yourself using some entry-level app creator software (suitable for about 75% of small business companies), you can normally expect a cost from $0 to $700 (USD). For example, a popular app creator software called AppyPie is one of the best solutions on the market, and it is the cheapest one. However, their interface is not 100% clear to a newbie, so if you don't have any visual programming experience, you may want to use the simplest app creator software called Swiftic. It is a bit more expensive but it is really easy to use - no programming skills required! Many high-end self-service app creators will cost you from hundreds to thousands of US dollars. Hiring a professional outsourced team will cost from thousands to tens of thousands of dollars. For low-to-medium complexity apps you can hire a freelance app developer on Fiverr and save a lot of money. A local app development team may easily cost you $100,000 or more, so make sure you choose an appropriate option for your budget.
Don't just hope to get lucky!
The number of possible promotion methods may seem overwhelming to a newbie. But if you have a fairly limited budget then you can't do all the promos anyway, so think about which are the highest priority to your project. If your app is a complicated one (like a webinar software app), the most efficient advertising method would be Google Ads/AdWords search result ads - up to 70% of your budget. The other 30% would go to media coverage (articles and links in some popular online media, arranged via a content distribution platform, like Adsy). For a mainstream product (like a video game app) you would probably direct up to 80% of your advertising budget to large advertising networks, like PopAds, the remaining 20% would go to articles. The mentioned above advertising platforms are easy to use: digital marketing experience is helpful, but even a newbie can use those platforms to promote an app or a website. Any active social media channels you arrange for your app will also help. Just don't bother starting any accounts if you are not sure you can update them regularly!
Make yourself lucky!
Just want to build a small app for fun? Go to Step #3 of our guide below to choose your app builder software!